This project asked us to find a local business that needed an updated brand identity and to create a presentation mockup of what that would look like. I chose Little Red’s, a small, local vintage store. The current identity was charming, but needed a bit more flair and cohesion.

My goal was to keep the cozy, charming feel of the brand, so I made a warm red color palette and emphasized the star motif that existed in its current branding. Another part of Little Red’s identity is sustainability, so in my mock-ups, I focused on things that could be reused when shopping, such as stamps for branding on recycled bags.