Fossil cove 

Theoretical Rebrand

In-class exercise that asked us to choose a local business and create new branding guidelines for that company based on our own interpretation.  

My chosen business was Fossil Cove Brewery. For this redesign, I remade the logo, set up a color palette and font guide, and created five unique mockups to build out the brand identity. I really wanted to emphasize the most fun aspect of the brand, the dinosaurs! I did this by making the logo into a stylized T-rex skull and I gave the each of the drinks their own dinosaur fossil to represent them!

Final Presentation